Essentialytics

Essentialytics for iPad is a free app designed to present unique and important metrics derived from social media on various important subjects, companies and issues, including politics and major consumer brands. New and interesting free categories will be added regularly, and companies can create custom categories by enrolling as an customer of Essencient, the creator of Essentialytics.

Using Essentialytics, you can see, in realtime, how social media users feel about elections, companies and other timely subjects. Youll be amazed how accurately, and quickly, social media reacts to, and even predicts, big trends. And you can dig deeper into these trends, right from the app.

Essentialytics employs a unique methodology, called Essence Mining, which is based upon technology underpinned by better than a dozen international patents. Essence Mining permits us to analyze massive volumes of social media posts and eliminate those that are just noise: mentions in passing, mentions without any purpose, opinion or intent to act, etc. It is a characteristic of social media that most mentions are noise; unless one can put them aside, analyses end up polluted with useless junk. Essence Mining solves that problem: only the "good stuff" gets through.

Then, we apply our technology to determining the meaning of each mention: what are the topics of discussion? What does the author of the post intend to do about those topics? How strong is that intent, and when will it happen? How does the author feel about the topics? Is the author asking for advice about them, or perhaps offering advice? How passionate is the language being employed? All these aspects of meaning, and many more, are surfaced from each post by Essencient technology.

Having such a deep catalog of data about brand mentions enables a whole new family of social media metrics to be created, including competitive analysis, intent analysis, issues analysis and sentiment analysis. Essentialytics for iPad is your gateway into those metrics.